The Melbourne Cup and Racing Carnival is just around the corner, and according to Victorian Racing Club Australians are set to spend a total of $728 million this year to hit the races in style.
If last year is anything to go by then we'll be spending $110 Million at Tabcorp, $26 Million in frock shops and a similar amount on hats, fascinators, footwear, gloves, jewellery and beauty treatments.
On average, fashion folk could make in excess of 30 purchases getting ready for the Melbourne Cup Carnival week.
What if every single one of these fabulous purchases could help the fight against breast cancer?
This is now a reality thanks to the ME Bank PINK Debit MasterCard®. For every purchase made using the PINK Debit MasterCard (race-related or otherwise), ME Bank donates one cent to the National Breast Cancer Foundation, promoting prevention and the search for a cure.
Use the card twice a day and that's $7.28 raised in a year - and while that might not seem like much, ME Bank expects to donate an initial $300,000* within next four years, to the National Breast Cancer Foundation from purchases customers make using their PINK Debit MasterCard - the first of its kind to allow Australians to give to a worthy cause every day.
ME Bank is proud of its donations to the National Breast Cancer Foundation are not capped.
Recent RBA figures have revealed the average Australian family uses debit card for around half their monthly purchases. In June alone, $150 million worth of purchases were made by Australians using debit card. Given ME Bank expects tens of thousands of Australians to adopt the PINK Debit MasterCard, there's potential for huge, ongoing donations to the worthy cause.
Simply apply for an ME Bank EveryDay Transaction Account with PINK Debit MasterCard at www.mebank.com.au/PINK or sign up in one of our branches.
The National Breast Cancer Foundation's mission touches many lives and, with more than 10,000 people diagnosed with breast cancer each year, research into the prevention and cure of this disease is of great importance to all Australians.
Together we can do more for breast cancer research.